GENEVIEVE

SMART

studio@genevievesmart.co

A Creative Director and Fashion Designer with over 30 years shaping contemporary fashion. As co-founder and Creative Director of Ginger & Smart, established in 2002, she built an internationally recognised label known for evocative collections, technical sophistication and a progressive approach to sustainability.

Today, her work continues to evolve beyond the runway, bringing fashion intelligence to design projects shaping identity and form.

Designer & Creative Director

Select Works

GINGER & SMART 
JETSTAR
X EQUIPT

In 2024, Genevieve launched Genevieve Smart co., a creative practice working across fashion, designer collaborations and design-led uniform capsules spanning airlines, luxury hospitality and leading contemporary cultural institutions.

Her work translates her creative vision into refined, purposeful form, developed through close collaboration with brands, cultural partners and creative teams.

Her aesthetic is quietly assured and subtly provocative, balancing precision with ease. Grounded in considered fabrication and modern silhouettes, her work conveys an understated sense of luxury—contemporary, expressive and enduring.

She contributes to the broader cultural landscape through advisory roles with the Art Gallery of NSW (Atelier), the Sydney Women’s Fund and The Design Studio Fashion Design College.