Genevieve Smart x Equipt is a fashion-led wardrobe conceived as a modular system for contemporary hotels, restaurants and cultural spaces seeking a more elevated expression of working dress. The collection brings a designer, architectural point of view to functional attire, informed by the sensory world of hospitality.

Inspired by the atmosphere and rhythm of beautifully realised hotels and restaurants, the pieces balance tailored structure with ease. Clean lines, thoughtful proportion and refined detailing are paired with contemporary high-performance fabrics and a palette of new neutrals — considered, enduring.

Intentional, expressive and inherently desirable, the collection allows teams to present a unified aesthetic that feels contemporary and culturally aligned.